SEO for Home Builders
& Home Building CompaniesWhen people want to build a custom home, they head to a search engine to find a professional home builder.
Learn how you can use SEO and get more business for your new home construction company.
Exactly What is SEO?
SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “new home builders,” “custom homes,” “tiny house builders” and other terms people enter when searching for help building a new home from the ground up.
What Does SEO for Home Builders Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for new home construction companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your builder website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Home Builder Website Rank Better?
SEO involves making many small changes to the pages on your new home builder website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your construction company’s website. It involves:
- Making sure your current website thoroughly describes the new home construction services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes the types of new home building projects you specialize in executing in more detail or that educates your prospects and customers about the cost and project management process used to manage new home construction projects
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On Page Optimization
Keyword Research
On-page optimization involves knowing what terms people use when searching for home builders and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “New home construction near me” is the most popular keyword phrase people search for when they are looking for home improvements and “home builders” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for tiny and modular home construction. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for home improvement companies, like Jess.
Technical SEO
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience, which went live in June 2021, makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your home builder website.
Content Development
Many new home builder websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your business. If this describes you, consider adding some new pages to your website. Consider adding pages to your website that show design ideas. For example, you can show sample floor plans and kitchen, bath, and living area renderings or photos or previous jobs. Have homes ready for quick move-in? Create a page for each and be sure to include a video-based virtual tour. Do you need help with your new home building company’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.