SEO for Dog Groomers& Dog Grooming Companies
When pet parents need to get their dogs washed or groomed, they use a search engine to find a dog groomer.
Learn how you can use SEO and get more business for your dog grooming company.
What is SEO?
SEO, short for Search Engine Optimization, helps get your dog grooming website to appear in search engine results when people are searching for keywords like “dog wash,” “poodle haircut,” “self-service dog wash” and other terms people enter when searching for grooming services.
What Does SEO for Dog Groomers Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
Most dog grooming companies are and need a more affordable solution. If you have some time to work on your marketing, consider a DIY SEO option for small dog grooming companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your website yourself, analytics tracking that measures your results, and access to “Office Hours”webinars to get tips from our SEO experts.
How Does SEO Make My Dog Grooming Company Website Rank Better?
SEO involves making many small changes to the pages on your business website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your grooming website. It involves:
- Making sure your current website thoroughly describes all the grooming services you offer
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes what makes your dog grooming business different in more detail or that educates your prospects and customers about grooming best practices and tips for owners of breeds that require extra care
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization involves knowing what terms people use when searching for someone to wash their dog or trim their nails and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Dog grooming near me” is the most popular keyword phrase people search for when they are looking for businesses like yours and “dog grooming” is the second most popular. It also helps to know about more specific keywords people use to search. For example, people search for mobile dog groomers and local groomers. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform with suggestions specifically for solo groomers and small dog grooming companies, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience that went live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your gallery or staff images so they are as small as possible as well compressed and optimized for use on your grooming website.
Most dog groomer’s websites are just a few pages, and many are just one page. This doesn’t give you much space to tell search engines or your prospects much about your services and rates. If this describes you, consider adding some new pages to your website. Consider creating separate pages that go into detail about your process or individual services like dog washing, dog haircuts, or nail care or how to take care of different pet breeds like Poodles, Shih Tzus, or Goldendoodles.