SEO for Dentists& Dental Practices
Exactly What is SEO?
What Does SEO for Dentists Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
If you are looking for a more affordable solution and have someone in your office who has time to work on your marketing, consider a DIY SEO option for dentists like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your dental practice website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
If you have zero budget, there are many resources that can help you get started. Check out this SEO for beginners tutorial. You can also sign up for our newsletter to get SEO and other marketing tips.
Talk to an SEO Expert About Your Options
How Does SEO Make My Dental Services Website Rank Better?
SEO involves making many small changes to the pages on your dental practice website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher. In theory, it’s pretty straightforward, but it takes time to optimize your dental website. It involves:
- Making sure your current website thoroughly describes all of the dental services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes different restorative and cosmetic dental services in more detail or that educates your prospects and customers about why maintaining dental health is so important
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization involves knowing what terms people use when searching for a dentist and making sure you use these words and phrases on your website. The first step is keyword research which helps you know exactly what people are searching for and how often. “Dentist near me” is the most popular keyword phrase people search for when they are looking for businesses like yours and “dentist” is the second most popular. It also helps you know about more specific keywords people use to search. For example, people search for emergency and cosmetic dentistry services. They look for dentists that offer crowns, bridges, dentures, and root canals. Some look for specialists, like endodontists or periodontists. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform with suggestions specifically for dentists, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update which went live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images of your staff and before and after images so they are as small as possible as well compressed and optimized for use on your dental website.
Many dental practice websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your services. If this describes you, consider adding some new pages to your website. Consider creating separate pages that go into detail about root canals and cosmetic dental services like teeth whitening. A before-and-after photo page can bring your results to life. Consider creating a before-and-after page for each restorative and cosmetic service you offer.