SEO for Barbers& Barber Shops
When a man needs a haircut or help getting an unruly beard under control, he heads to a search engine to find a barber.
Learn how you can use SEO and get more business for your barber shop.
Exactly What is SEO?
What Does SEO for Barber Shops Cost?
Help from an SEO pro costs anywhere between $500-1000 (or even more per month), and your actual cost will depend on how much time the consultant spends.
If you have a smaller budget, need a more affordable solution, and are willing to put in the time to learn, consider a DIY platform like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your barber shop website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our barber shop SEO experts.
If you have zero budget, there are many resources that can help you get started. Check out this SEO for beginners tutorial. You can also sign up for our newsletter to get SEO and other marketing tips.
Talk to an SEO Expert About Your Options
How Does SEO Make My Barber Website Rank Better?
SEO involves making many small changes to the pages on your barber shop website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions well, load quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are more likely to rank higher in search engine results.
In theory, it’s pretty straightforward, but it takes time to SEO your barber website. It involves:
- Making sure your current website thoroughly describes all of the hair and beard styling services you provide
- Improving user experience throughout your website
- Showing your barber website is authoritative and trustworthy
- Developing new content on your website that describes your barber shop’s services in more detail or that educates your prospects and customers about the latest trends in men’s grooming.
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization of your barber shop websites involves knowing what terms people use when searching for you and making sure you use these words and phrases on your barber shop site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Barber shop near me” is the most popular keyword phrase people search for when they are looking for a barber and “barber shop” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for men’s and boy’s haircuts and also for help getting specific types of haircuts (low fade, anyone?), and for shaves, beard grooming, or men’s hair braiding. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to add title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform like Jess that offers specific suggestions just for barber shops.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your barber shop’s website isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images on the site so they are as small as possible as well compressed and optimized for use on a website.
Many barber websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about all of your barber shop’s services. If this describes you, consider adding some new pages to your website that describe the types of haircuts you offer, outline beard care offerings, or that talk about services for seniors and kids in detail.