SEO for Roofers& Roofing Companies
When homeowners and facilities managers need a roof fixed or replaced, they head to a search engine to find a roofer.
Learn how you can use SEO and get more business for your roofing company.
Exactly What is SEO?
What Does SEO for Roofers Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for roofers like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your roofing company website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Roofing Contractor Website Rank Better?
SEO involves making many small changes to the pages on your roofing services website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your roofing company website. It involves:
- Making sure your current website thoroughly describes the roofing services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your roofing services in more detail or that educates your prospects and customers
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization involves knowing what terms people use when searching for a roofer and making sure you use these words and phrases on your roofing contractor site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Roofers” is the most popular keyword phrase people search for when they are looking for roofing and “roofers near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for residential and commercial roofers and also for help with flat, slate, rubber, and shingled roofs. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for roofing companies, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update, which went live in June 2021, makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your roofing website.
Many roofer websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your roofing business. If this describes you, consider adding some new pages to your website. Consider adding pages to your roofing contractor website that describe your residential and commercial roofing services and what types of roofs you specialize in fixing and replacing.