What is SEO?
What Does SEO for Acupuncturists Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for acupuncturists like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your acupuncture website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
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How Does SEO Make My Acupuncture Clinic Website Rank Better?
SEO involves making many small changes to the pages on your acupuncture website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your acupuncture clinic website. It involves:
- Making sure your current website thoroughly describes all the services your practice provides
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your acupuncture services in more detail or that educates your prospects and customers about acupuncture
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization involves knowing what terms people use when searching for an acupuncturist and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Acupuncture” is the most popular keyword phrase people search for when they are looking for acupuncture and “acupuncturist” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for specific treatments and TCM help with addiction, back pain, stress, weight loss, and more. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for acupuncture clinics, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update went live in June 2021 and it makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your acupuncture website.
Some acupuncture websites have a wealth of information, but some have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your specific practice. If this describes you, consider adding some new pages to your clinic’s website that describe your specific offerings including massage, traditional Chinese medicine, or micro-needling.
Do you need help with your acupuncture website’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.