In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google...
Jess now lets you track your phone calls as events and goal completions in Google Analytics. It’s fast and easy to setup. Simply log in to Jess, click your initials in the upper right corner to access the admin menu and: Click Customer...
Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your...
Dynamic Number Insertion (DNI), helps marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications. Who Should Use Dynamic Number Insertion? If you are spending money on...
There are endless metrics you can use to measure the success of lead generating marketing campaigns. Unfortunately, most of them are vanity metrics. While some do measure actions that happened as a result of your marketing efforts, they...
Marketing Report Standards and Limitations Marketing performance reports provided by agencies typically provide a snapshot of the previous month’s performance. Sometimes, comparative analytics highlight changes from the previous...
Setting up UTM parameters is the foundation of tracking the effectiveness email and social media marketing campaigns as well as paid search and social advertising spending. But what exactly are UTM parameters? How do you set them up? And...
What Cost Per Lead Should I Target? Cost Per Lead (or CPL) is a common metric marketing agencies and marketing directors use to measure and report their results. But what exactly does that number mean? What is a good cost per lead...
